{"id":2919,"date":"2022-06-16T11:31:02","date_gmt":"2022-06-16T09:31:02","guid":{"rendered":"https:\/\/agenceweb.digital\/?p=2919"},"modified":"2026-05-25T18:00:17","modified_gmt":"2026-05-25T16:00:17","slug":"ces-technologies-qui-donnent-envie-de-retourner-en-magasin-by-expo-dispo","status":"publish","type":"post","link":"https:\/\/agenceweb.digital\/?p=2919","title":{"rendered":"Ces technologies qui donnent envie de retourner en magasin, by Expo-Dispo"},"content":{"rendered":"\n

Que ce soit pour consolider l’offre, aider un vendeur ou faire revenir les clients, les outils num\u00e9riques ont d\u00e9sormais trouv\u00e9 leur place en magasin.<\/strong><\/p>\n\n\n\n

Apr\u00e8s de multiples essais de robots, bornes et tablettes, les distributeurs ont fini par \u00e9purer les solutions propos\u00e9es en magasin pour garder ce qui fonctionne vraiment. \u00ab\u00a0Le client ne vient pas en magasin pour se mettre sur une borne, tranche Maxime Crepin, product manager chez Decathlon Technology. En tant qu’enseigne sp\u00e9cialis\u00e9e, c’est d’abord par nos collaborateurs que nous devons apporter une expertise\u00a0\u00bb, continue-t-il.<\/p>\n\n\n\n

L’enseigne nordiste, qui mise donc en priorit\u00e9 sur ses vendeurs pour conseiller ses clients, a choisi d’installer des bornes en compl\u00e9ment dans certains rayons pour r\u00e9pondre \u00e0 une probl\u00e9matique sp\u00e9cifique. Sur ses 100 000 r\u00e9f\u00e9rences, seule une toute petite partie rentre effectivement dans ses magasins. Pour des produits tr\u00e8s volumineux comme les tables de tennis de table, Decathlon va exposer un seul mod\u00e8le et disposer une borne en rayon pr\u00e9sentant le reste de la gamme. \u00ab\u00a0Que ce soit via l’application mobile<\/a> sur le smartphone du vendeur, ou sur la borne en rayon, le client va pouvoir s\u00e9lectionner des mod\u00e8les, faire des comparatifs, acc\u00e9der \u00e0 des avis, regarder les disponibilit\u00e9s et les caract\u00e9ristiques du produit directement en magasin, pointe Maxime Crepin. Sur un produit complexe et co\u00fbteux comme la table de tennis de table et pour lequel nous n’aurons pas forc\u00e9ment d’expert en magasin, la borne ou le smartphone<\/a> nous permettent de fournir la bonne information au client et de l’accompagner jusqu’\u00e0 l’achat du produit\u00a0\u00bb, poursuit-il.<\/p>\n\n\n\n

Bornes D’extension De Gamme<\/strong><\/h2>\n\n\n\n

Fr\u00e9d\u00e9rick Baby-Marinpouy a lui aussi mis\u00e9 sur les bornes tactiles pour faire de l’extension de gamme. Avec son entreprise, Retail Lab, il a mis au point Ticket’Easy, une borne tactile qui adopte le look d’un distributeur automatique. Ticket’easy va venir occuper un m\u00e8tre sur les 4 \u00e0 5 m\u00e8tres de lin\u00e9aires que prennent habituellement des produits comme les cartouches d’encre. Le dispositif pr\u00e9sente au client les produits disponibles en stock dans le magasin. \u00ab\u00a0Notre borne interactive poss\u00e8de un \u00e9cran tactile sur lequel le client va pouvoir faire son choix \u00e0 partir du stock du magasin, il va imprimer un ticket, payer en caisse et r\u00e9cup\u00e9rer son produit\u00a0\u00bb, d\u00e9taille Fr\u00e9d\u00e9rick Baby-Marinpouy. Ce jeune entrepreneur a d\u00e9j\u00e0 \u00e9quip\u00e9 une dizaine de magasins Monoprix ou Syst\u00e8me U pour le groupe Vertex. \u00ab\u00a0Les cartouches d’encre, par exemple, sont un produit \u00e0 forte valeur ajout\u00e9e<\/a> et avec une marge inf\u00e9rieure \u00e0 10% pour le retailer. Elles vont repr\u00e9senter jusqu’\u00e0 12 \u00e0 15 000 euros de perte chaque ann\u00e9e \u00e0 cause des vols, \u00e9num\u00e8re Fr\u00e9d\u00e9rick Baby-Marinpouy. En installant notre borne, nous avons calcul\u00e9 que le chiffre d’affaires sur le rayon augmente et le magasin r\u00e9alise un b\u00e9n\u00e9fice net 1,7 fois sup\u00e9rieur sur le m\u00e8tre lin\u00e9aire en question, en incluant le prix de la borne et les 100% de d\u00e9marque inconnue absorb\u00e9s\u00a0\u00bb, poursuit-il. La solution s’adapte \u00e0 de nombreux produits, comme par exemple les cartes Pokemon. Elle a pour objectif de r\u00e9tablir les rayons qui ont quitt\u00e9 les magasins en raison d’un trop grand nombre de pertes et d’\u00e9viter que le trafic ne se reporte vers le site d’un pure player. <\/p>\n\n\n\n

(…) Pour lire la suite, rendez-vous sur le Journal Du Net<\/a>.<\/p>\n\n\n\n

Charl\u00e8ne Lermite – JDN – Mis \u00e0 jour le 13\/06\/22 \u00e0 14:08<\/strong><\/p>\n\n\n\n

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Que ce soit pour consolider l’offre, aider un vendeur ou faire revenir les clients, les outils num\u00e9riques ont d\u00e9sormais trouv\u00e9 leur place en magasin.<\/p>\n","protected":false},"author":5,"featured_media":2920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nLes nouveaux outils num\u00e9riques - ExpoDispo Agency<\/title>\n<meta name=\"description\" content=\"Venez d\u00e9couvrir d\u00e8s maintenant les nouveaux outils num\u00e9riques, prochainement dans vos magasins de proximit\u00e9s, by Expo-Dipos !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenceweb.digital\/?p=2919\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nouveaux outils num\u00e9riques - ExpoDispo Agency\" \/>\n<meta property=\"og:description\" content=\"Venez d\u00e9couvrir d\u00e8s maintenant les nouveaux outils num\u00e9riques, prochainement dans vos magasins de proximit\u00e9s, by Expo-Dipos !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agenceweb.digital\/?p=2919\" \/>\n<meta property=\"og:site_name\" content=\"ExpoDispo Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-16T09:31:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-25T16:00:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agenceweb.digital\/wp-content\/uploads\/2022\/06\/Capture-decran-2022-06-16-112107.png\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chlo\u00e9\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chlo\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agenceweb.digital\\\/?p=2919#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agenceweb.digital\\\/?p=2919\"},\"author\":{\"name\":\"Chlo\u00e9\",\"@id\":\"https:\\\/\\\/agenceweb.digital\\\/#\\\/schema\\\/person\\\/bde93031d22e09d8dd38e17409977d31\"},\"headline\":\"Ces technologies qui donnent envie de retourner en magasin, by Expo-Dispo\",\"datePublished\":\"2022-06-16T09:31:02+00:00\",\"dateModified\":\"2026-05-25T16:00:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agenceweb.digital\\\/?p=2919\"},\"wordCount\":598,\"image\":{\"@id\":\"https:\\\/\\\/agenceweb.digital\\\/?p=2919#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agenceweb.digital\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Capture-decran-2022-06-16-112107.png\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agenceweb.digital\\\/?p=2919\",\"url\":\"https:\\\/\\\/agenceweb.digital\\\/?p=2919\",\"name\":\"Les nouveaux outils num\u00e9riques - 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